How To Get Local Media To Do Stories About Your Website Marketing Articles | October 24 Montez Sweat Hat , 2003 Have you ever gotten one of those letters from ... property tax ... ... you that yourtax bill is going up about 20 ... got one of those ... so I took it to my ...
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?
I got one of those recently, so I took it to my friend Joe Gross. He appeals property tax assessments for a living.
"Man," he said. "I've never seen assessments explode like they have this year."
My "news antenna" shot up. Then when he showed me his new web site Dwayne Haskins Hat , which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him--'You've got to pitch this to the news media.'
I helped Joe put together a short release and then faxed it to local radio and TV stations. A few nights later, there was Joe, on the evening news Landon Collins Hat , describing his web site to tens of thousands of viewers.
Could it happen to you? You bet, if you remember a couple of basics.
*** Learn to spot opportunities. When you see, hear or read something in the media that relates to your field, call the reporter who did the story and offer 'another angle' or a 'follow- up.' Reporters are often judged on their ability to 'enterprise' their own stories and ideas Sean Taylor Hoodie , and if you help make THEIR job easier...guess what they're likely to do for YOU?
Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a 'follow-up.' Result: front page story, with color picture Preston Smith Hoodie , several days later.
See Joan Stewart's Special Report #5: "How to Identify Story Ideas Within Your Company or Organization" http:www.get-free-publicitypublicityhound
*** Don't be afraid to ask. Listening to a pitch is part of every reporter's job. But keep this in mind: they always work on deadline, so sometimes they don't have much time to talk. Therefore, if they seem to be in a hurry and they say "No," it doesn't necessarily mean your story is worthless. It may just mean "I don't have time to think about this right now." Call back another time.
See Joan Stewart's Special Report #25 "How to Pitch Reporters Over the Telephone and Make Every Second Count." http:www.get-free-publicitypublicityhound
***Talk high touch more than high tech. A high tech feature is great...but only if it results in a high touch benefit that makes life simpler Brandon Scherff Hoodie , easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site Montae Nicholson Hoodie , offer them as a possible interviewee.
Getting free publicity isn't nearly as hard as you probably think. It will cost you some time and energy, but it doesn't have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort. Just ask Joe Gross.
To see a a copy of the press release I used to spread the news about Joe's website, send a blank email to: mailto:george2-32369@sendtheinfo
Need Personnel on a Budget? Hire College Interns! Business Articles | January 22 Jonathan Allen Hoodie , 2011 Article discusses benefits and costs of hiring college interns including a broader recruiting net and decreased costs. The article also outlines the "how" to hire interns.
It's not just corporate America that benefits from interns. It's often harder for small and medium businesses to find new talent because they don't have the recruiting staff to send out to college campuses or the cache to attract up and comers. Companies can reduce their staffing costs by pursuing interns. The number of companies that offer internships is significantly smaller than those that offer full-time positions. The same applies to the number of positions offered. I remember this very well from my days at Wharton. The investment banks offered?one-fifth to one-seventh?the number of internships?that they offered full-time positions for during?the summer of 1997. It was a similar situation at consulting firms. So small and medium businesses that provided a great experience had a chance at attracting talent that may not have looked at them for a full-time position. And once you get the intern in the door, the likelihood of him or her joining full-time upon graduation, assuming the offer is made, is definitely high.
You don't need to put a formal program in place to hire an intern or two. You just need to ensure that you clearly layout what you expect them to accomplish during the time they are there Derrius Guice Hoodie , what their role and responsibilities are, who they report to, and who they should approach for assistance. (Sometimes who they work for differs from who provides assistance.) Discuss this with them before they start or on their first day of work. Therefore, if their skill set or interests are distinctly different you may be able to modify their assignment somewhat. You want to get great work out of them now AND make a favorable impression. And most companies have a list of items that need to get done so the modification should be relatively painless. Of course Da'Ron Payne Hoodie , discussing the internship scope during the interview or as soon as an offer is made will allow you to adapt BEFORE you put everything into play.
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